ETHICALFANTASY

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THE ETHICAL FANTASY IDENTITY / 01

EVERY CALL.
ON THE RECORD.

Ethical Fantasy exists to make fantasy football expertise measurable. We preserve the predictions, explain the methodology, and let the results speak. Confident in the process. Honest about the evidence.

The custom interlocking EF markETHICAL FANTASY

Every call. On the record.

01 / THE MARK

Built to keep score.

An interlocking E and F share the horizontal rhythm of a ranking table. Forward-cut terminals bring a sporting edge; the compact shape makes it recognizable as an avatar or site mark.

Use the chartreuse mark on a deep-ink field. Keep clear space equal to a quarter of the mark’s width. Minimum digital size: 32px. Preserve its proportions and colors.

Download the brand kit ↓

Download EF monogram (PNG)

02 / COLOR

High contrast. Clear intent.

Deep Ink#101914 · Primary

Signal Chartreuse#D7FF3F · Accent

Field Paper#F3F5EF · Canvas

Record Gray#5B685E · Secondary text

Use chartreuse for emphasis and selected controls, paired with ink for readable contrast. Keep the data surfaces quiet and the numbers easy to compare.

03 / TYPOGRAPHY

A sports headline. A readable record.

MAKE THE CALL.
KEEP THE RECORD.

Barlow Condensed Bold / ExtraBold — masthead, headlines, key numbers.

Accuracy is a season-long story. Every preserved ranking adds another chapter.

DM Sans Regular / Medium / Bold — tables, navigation, descriptions, and controls.

04 / VOICE

Accountability without the outrage.

Confident.

“Big takes are easy. Being right is harder.” Be direct, concise, and fluent in the game.

Specific.

“94 analysts. Rankings preserved week by week.” Prefer evidence and clear measures to vague claims of expertise.

Fair.

“Awaiting validation.” Say what we know and what we still need. A missing capture never becomes an accusation.